- Laphroaig Social Media

In just over a year, the official Laphroaig Facebook page has reached over 70,000 fans! We recently calculated that every 9 minutes another person joins the page. For a page that has no advertising, this is a phenomenal number.

Having a large fan base is impressive, but what really counts is the engagement levels and so we are very proud to have at least 63% of fans actively engaging with our page every month.

Whilst Facebook is a very new marketing channel and as such, a very steep learning curve, we believe that the key to maintaining a successful following lies in the authenticity of the page.

We work closely with the Laphroaig Distillery, as well as the PR teams and key influencers, in order to provide interesting and relevant updates for the Facebook fans. This close relationship helps us to maintain the integrity of the Facebook page and continue to build our loyal base.

We also maintain the Laphroaig twitter account, working closely with the Distillery Manager to provide frequent updates from the Distillery and answer any customer service queries or complaints.