- Snow Leopard Website

The Snow Leopard is the inspiration for this exceptional vodka. But, its more than just a name, the purpose of the vodka is to save this beautiful creature from extinction which it faces at present. The target is to sell 100,000 cases of Snow Leopard Vodka annually – this will generate enough revenue to safeguard the Snow Leopard’s future.

To achieve this, VPH created a competition microsite with the aim of raising consumer awareness of this exceptional vodka as well as the plight of the Snow Leopard.